-
On the Market
Success Stories
- Bidding Room
- About Us
We’re making the selling
process simple & stress-free
When to work with us
Your property is already on the market or previously listed
If your property has been sitting without generating interest or you’re considering a price reduction, don’t lose hope of achieving your desired price. Auction offers a powerful alternative to traditional pricing strategies, helping you stand out in a crowded market and potentially negotiate upwards, rather than lowering your price.
Your property is new to market
If your property is new to the market, consider auction as an option. Unlike traditional list prices, which often set a ceiling on offers, auctions allow you to achieve the highest possible price by creating competition among buyers. Let us help you maximize the value of your property and avoid limiting your potential.
The phases of selling
We work exclusively through your listing agent, offering one-on-one coaching, resources, and strategic guidance throughout the entire campaign. Our role is to strengthen your agent’s ability to deliver results, we never replace, compete with, or engage sellers directly.
From listing through auction day and beyond, our team stays actively involved. We assist your agent with buyer conversations, negotiation strategies, and weekly performance reviews to ensure no opportunity is missed.
With a defined timeline and transparent processes, we help create urgency and consistent momentum. Our review system keeps your agent on track and keeps you informed, so you’re never guessing where things stand.
If your property doesn’t sell before auction or under the hammer, we don’t disappear. We stay connected with your agent to help navigate post-auction interest, guide pricing adjustments, and support them in securing a result.
Our simple onboarding checklist
This is where the agent and seller meet with the auction director to go over key details—picking a date for the auction, deciding on the opening bid price, and setting the reserve price. We’ll also iron out any additional sale terms.
At this stage, all reports and disclosures normally completed once under contract are completed prior to launching as an auction - including inspections. A full due diligence package ensures we are able to encourage the cleanest contract
Together, we’ll determine the best times for potential buyers to tour the property.
Our auction team will get to work setting up the auction website, making sure everything is ready for buyers to view.
The listing goes live, normally at least 3-6 weeks before auction day. This allows buyers sufficient time to view the property and make their investigations before auction day.
If your property doesn’t sell at auction, it doesn’t mean the campaign was unsuccessful. The auction process creates significant exposure, attracts qualified buyers, and provides valuable insight into how the market is responding to your home.
The feedback collected throughout the campaign, from buyer inquiries, open home traffic, and price discussions, gives you a clear understanding of market sentiment. With this information, you can confidently determine your next steps, whether that’s negotiating with interested buyers, relaunching with a competitive list price, or adjusting your strategy.
Ultimately, the process ensures you’re making an informed decision based on real market data, not guesswork, and positions you for the best possible result moving forward.
Absolutely. You’re always in control of the decision to sell your property, and you can withdraw it from auction at any time, just like traditional real estate. Your agent will guide you through the process to make it as smooth as possible. While marketing and interest have already been generated by this stage, the decision always remains yours, whether you choose to pause, adjust your strategy, or proceed at a later date.
Your listing team will coordinate the marketing for your property to ensure it’s presented to the market with maximum impact. While Harcourts Auctions doesn’t directly fund advertising, the platform instead plays a pivotal role in amplifying your property’s exposure. Listing through Harcourts Auctions elevates your property’s visibility and creates buyer urgency through a defined timeline and transparent process. This structure turns traditional marketing into a competitive, time-sensitive environment where serious buyers take action. Together, your marketing campaign and the Harcourts Auctions platform deliver unmatched visibility, momentum, and credibility in the marketplace.
In short, nothing, you remain in control. If bidding doesn’t reach your reserve price, you don’t have to accept the highest bid or accept a lower offer. You remain completely in control throughout the process. Once the auction concludes, your agent and auction representative will immediately speak with the highest bidder and other interested parties to explore a potential sale. In many cases, properties sell shortly after auction through post-auction negotiation. The auction process provides you with valuable insight into genuine buyer interest and pricing sentiment. With this information, you can confidently decide your next steps — whether that’s negotiating, adjusting your reserve, or continuing to market the property with a clearer understanding of where the market sits.
Absolutely. Every situation is different. Work with your listing agent and the auction team to plan what the ideal terms of your sale would be and these can be presented to buyers.
There is a nominal administration fee and a sale fee. The Administration fee is to list your property with Harcourts Auctions. This covers setup, compliance, and management of the auction campaign. A sale fee applies only if your property sells through the auction process. Fees can either be paid by the seller or the listing agent, depending on the agreement in place and are paid at closing. No closed sale, no sale fee. All costs are outlined upfront, with no hidden fees, a simple, transparent structure designed to support a smooth and successful auction experience.