If your property doesn’t sell at auction, it doesn’t mean the campaign was unsuccessful. The auction process creates significant exposure, attracts qualified buyers, and provides valuable insight into how the market is responding to your home.

The feedback collected throughout the campaign, from buyer inquiries, open home traffic, and price discussions, gives you a clear understanding of market sentiment. With this information, you can confidently determine your next steps, whether that’s negotiating with interested buyers, relaunching with a competitive list price, or adjusting your strategy.

Ultimately, the process ensures you’re making an informed decision based on real market data, not guesswork, and positions you for the best possible result moving forward.

Absolutely. You’re always in control of the decision to sell your property, and you can withdraw it from auction at any time, just like traditional real estate. Your agent will guide you through the process to make it as smooth as possible. While marketing and interest have already been generated by this stage, the decision always remains yours, whether you choose to pause, adjust your strategy, or proceed at a later date.

Your listing team will coordinate the marketing for your property to ensure it’s presented to the market with maximum impact. While Harcourts Auctions doesn’t directly fund advertising, the platform instead plays a pivotal role in amplifying your property’s exposure. Listing through Harcourts Auctions elevates your property’s visibility and creates buyer urgency through a defined timeline and transparent process. This structure turns traditional marketing into a competitive, time-sensitive environment where serious buyers take action. Together, your marketing campaign and the Harcourts Auctions platform deliver unmatched visibility, momentum, and credibility in the marketplace.

In short, nothing, you remain in control. If bidding doesn’t reach your reserve price, you don’t have to accept the highest bid or accept a lower offer. You remain completely in control throughout the process. Once the auction concludes, your agent and auction representative will immediately speak with the highest bidder and other interested parties to explore a potential sale. In many cases, properties sell shortly after auction through post-auction negotiation. The auction process provides you with valuable insight into genuine buyer interest and pricing sentiment. With this information, you can confidently decide your next steps — whether that’s negotiating, adjusting your reserve, or continuing to market the property with a clearer understanding of where the market sits.

Absolutely. Every situation is different. Work with your listing agent and the auction team to plan what the ideal terms of your sale would be and these can be presented to buyers.

There is a nominal administration fee and a sale fee. The Administration fee is to list your property with Harcourts Auctions. This covers setup, compliance, and management of the auction campaign. A sale fee applies only if your property sells through the auction process. Fees can either be paid by the seller or the listing agent, depending on the agreement in place and are paid at closing. No closed sale, no sale fee. All costs are outlined upfront, with no hidden fees, a simple, transparent structure designed to support a smooth and successful auction experience.